Advertising and Marketing - KnowledgeStorm

What ' s NOT " Green " in the Data Center?

IBM — Mon, 23 Nov 2009 00:00:00 EST

Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.

Targeted Interactive Advertising: A Killer Revenue App

Alcatel-Lucent — Fri, 20 Nov 2009 00:00:00 EST

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.

Personalized content and Advertising: How it works

Alcatel-Lucent — Fri, 20 Nov 2009 00:00:00 EST

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.

Personalized content and Advertising

Alcatel-Lucent — Fri, 20 Nov 2009 00:00:00 EST

Demo: Personalized content and Advertising

Alcatel-Lucent — Fri, 20 Nov 2009 00:00:00 EST

Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.

From Here to There, You Can Find it Anywhere: Building Local/Geo-Search with Apache Lucene ...

Lucid Imagination — Wed, 18 Nov 2009 00:00:00 EST

Join Grant Ingersoll, co-founder of Lucid Imagination and chairman of the Apache Lucene PMC, and Ryan McKinley, co-founder of Voyager GIS and Apache Lucene PMC member, and Sameer Maggon of AT&T Interactive for an in-depth technical workshop on the potential and application of the newly released Lucene Spatial libraries.

A Guide to the Value of Reliable Data in Retail Banking

DataFlux Corporation — Mon, 02 Nov 2009 00:00:00 EST

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on ...

Alcatel-Lucent — Thu, 15 Oct 2009 00:00:00 EDT

Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Mon, 05 Oct 2009 00:00:00 EDT

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Avatars Proven to Increase Advertising Effectiveness

Humanity Interactive — Wed, 30 Sep 2009 00:00:00 EDT

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Fri, 11 Sep 2009 00:00:00 EDT

This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Thu, 10 Sep 2009 00:00:00 EDT

This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Audio Conferencing 2.0: Control Costs & Simplify Administration

Citrix Online — Thu, 10 Sep 2009 00:00:00 EDT

In this paper, we're taking audio conferencing to an entirely new level. Built with Web-based administration and control, HiDef Corporate audio conferencing gives you crystal-clear audio plus the tools to extract maximum value from every call.

The AVG Web Threat Data Feed

AVG Technologies USA, Inc. — Fri, 31 Jul 2009 00:00:00 EDT

Forums, social networking sites, and content delivered by advertising networks are prime targets for malicious code. According to IDC, up to 30% of companies with over 500 employees have been infected through Web surfing. Try a free week-long trial of The Feed and see how it can help keep your company safe.

Microsoft Dynamics CRM - Sports Organizations

Microsoft — Thu, 30 Jul 2009 00:00:00 EDT

For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers.

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

Pivotal CRM, a CDC Software solution — Thu, 23 Jul 2009 00:00:00 EDT

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

The Alcatel-Lucent Multi-screen Experience

Alcatel-Lucent — Tue, 09 Jun 2009 00:00:00 EDT

This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.

Data Quality: A Survival Guide For Marketing

SAP America Inc — Tue, 02 Jun 2009 00:00:00 EDT

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

How to Market and Sell Services with Webinars

Citrix Online — Mon, 01 Jun 2009 00:00:00 EDT

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.

Infonetics: WAN Optimization Appliance Market Highlights 1Q09

Blue Coat — Fri, 29 May 2009 00:00:00 EDT

Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics.

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve ...

FalconStor Software — Tue, 31 Mar 2009 00:00:00 EDT

Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security.

Maximize Business Results Online: How Web Content Management Technology is Transforming ...

SDL Tridion — Mon, 02 Mar 2009 00:00:00 EST

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

Surviving and Thriving in a Challenging Market: How Customer & #45;centric Strategies Can ...

Pivotal CRM, a CDC Software solution — Fri, 20 Feb 2009 00:00:00 EST

This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.

B2B Lead Gen: Marketing ROI Performance & Evaluation Study

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

A Shortcut Guide to Virtualization and Service Automation

Hewlett-Packard Company — Fri, 10 Oct 2008 00:00:00 EDT

This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment.

Best Practices in Reconciliation: A Practical Guide for Asset Managers

Advent Software, Inc — Tue, 01 Jul 2008 00:00:00 EDT

This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.

Top 5 Best Practices for Creating Effective Campaign Dashboards

Tableau Software — Sun, 01 Jun 2008 00:00:00 EDT

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

NBA Basketball Team Scores with Sales Force Automation Tool

Microsoft — Fri, 11 Apr 2008 00:00:00 EDT

Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity.

HEALTHsuite® - Claims Processing Software

RAM Technologies, Inc. — Thu, 21 Feb 2008 00:00:00 EST

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

Brand Management & #45; Leveraging the Power of Integrated Marketing

SAP America Inc — Fri, 01 Feb 2008 00:00:00 EST

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers

KnowledgeStorm, Inc — Tue, 05 Jun 2007 00:00:00 EDT

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.

Learn More About KnowledgeStorm

KnowledgeStorm, Inc — Fri, 01 Jun 2007 00:00:00 EDT

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm Webinars — Fri, 08 Sep 2006 00:00:00 EDT

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot

KnowledgeStorm, Inc — Mon, 08 May 2006 00:00:00 EDT

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.

Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Mon, 01 May 2006 00:00:00 EDT

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

Podcast - Improve Results with an Intelligent Content Strategy

KnowledgeStorm, Inc — Tue, 07 Mar 2006 00:00:00 EST

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.

Podcast - What Technology Buyers Want You To Know About Online Content

KnowledgeStorm, Inc — Mon, 27 Feb 2006 00:00:00 EST

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content.

What Technology Buyers Want You to Know About Online Content

KnowledgeStorm, Inc — Tue, 13 Dec 2005 00:00:00 EST

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content.

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy

KnowledgeStorm, Inc — Sat, 01 Oct 2005 00:00:00 EDT

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up

KnowledgeStorm, Inc — Mon, 23 May 2005 00:00:00 EDT

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.