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	Application Of Strategic Marketing  - KnowledgeStorm
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	KnowledgeStorm
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	en-us			
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	Copyright &amp;#169; 2009<a href="www.knowledgestorm.com">KnowledgeStorm, Inc.</a>  All rights reserved.				
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					<title>
					<![CDATA[Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5141038?pos=9&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5141038&amp;c=CORE</link>
					<description>
						<![CDATA[ On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Mon, 16 Nov 2009 00:00:00 EST				
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			<item>					
					<title>
					<![CDATA[Using Supply Chain Performance Management Strategically]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140719?pos=39&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140719&amp;c=CORE</link>
					<description>
						<![CDATA[ Paralleling the explosion in materiel sourcing over the past decade, corporate supply chains have grown strikingly more complex because of a greater amount of outsourcing, increased globalization and a more complex regulatory environment.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Thu, 05 Nov 2009 00:00:00 EST				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Desperate Times Call for Strategic Measures, Part II]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140678?pos=50&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140678&amp;c=CORE</link>
					<description>
						<![CDATA[ This is a follow up to &quot;Desperate Times Call for Strategic Measures&quot; which argued that now is the time to consider an IT transformation project. This article will explore the viability and benefits of upgrading to SAP 6.0.]]>				
					</description>
					<author>
						<![CDATA[Atos Origin]]>				
					</author>
					<pubDate>
						Wed, 04 Nov 2009 00:00:00 EST				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Video Whitepaper: Managing Risk and Uncertainty - An Executive &apos; s Guide to Integrated  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140645?pos=29&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140645&amp;c=CORE</link>
					<description>
						<![CDATA[ A time of unprecedented market volatility and competition calls for a new business strategy. View this video white paper to learn how integrated business planning can help your company align strategic, operational, and financial plans.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Tue, 03 Nov 2009 00:00:00 EST				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Webcast - Turn Your IT Plan into a Competitive Advantage in an Uncertain Market: Harnessing ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140652?pos=6&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140652&amp;c=CORE</link>
					<description>
						<![CDATA[ Join this webcast to learn how Enterprise Architecture integrated with Portfolio Management is empowered to integrate your strategic goals into your organization&apos;s capital planning, business planning and technology architecture activities. In this way, your strategic planning outputs become actionable.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Tue, 03 Nov 2009 00:00:00 EST				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[The IT Management Software Megavendors]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140408?pos=19&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140408&amp;c=CORE</link>
					<description>
						<![CDATA[ The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. This SWOT Analyst report for Q3 2009 regroups the market contenders by categories for an easier evaluation to enable vendor strategy professionals to substantiate decisions about their partnership and go-to-market strategies.]]>				
					</description>
					<author>
						<![CDATA[BMC Software, Inc]]>				
					</author>
					<pubDate>
						Tue, 27 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Business Network Transformation: Product and Service Leadership]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140280?pos=44&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140280&amp;c=CORE</link>
					<description>
						<![CDATA[ For manufacturers today, achieving strategic goals requires not only intimately understanding technology and markets but also overcoming higher hurdles that have been exacerbated by trends toward globalization and outsourcing. Read on to learn more about how your company can achieve product and service leadership.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Wed, 21 Oct 2009 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140227?pos=2&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140227&amp;c=CORE</link>
					<description>
						<![CDATA[ This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Tue, 20 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139957?pos=1&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139957&amp;c=CORE</link>
					<description>
						<![CDATA[ This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Thu, 08 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience?]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139242?pos=3&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139242&amp;c=CORE</link>
					<description>
						<![CDATA[ This webcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Wed, 30 Sep 2009 00:00:00 EDT				
					</pubDate>
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			</item>
		
			<item>					
					<title>
					<![CDATA[Managing Risk and Uncertainty - An Executive &apos; s Guide to Integrated Business Planning]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139156?pos=34&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139156&amp;c=CORE</link>
					<description>
						<![CDATA[ Read this white paper to learn how Integrated business planning can help your company align strategic, operational, and financial plans.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 14 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Oracle Crystal Ball: Dramatically Improve the Quality of Your Strategic Business Decisions]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139154?pos=14&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139154&amp;c=CORE</link>
					<description>
						<![CDATA[ Increase revenue. Decrease costs. Reduce development time. Every day you strive to meet these goals. And each business decision you make either enables you to advance toward them - or impedes your progress. Read this paper to learn more.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 14 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Is Security Driving How You Run Your Business? Empower Your Organization with Strategic  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138513?pos=43&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5138513&amp;c=CORE</link>
					<description>
						<![CDATA[ Reading this paper will help you understand the fundamentals of building a security architecture that helps you respond to business demands while safeguarding your organization.]]>				
					</description>
					<author>
						<![CDATA[McAfee, Inc.]]>				
					</author>
					<pubDate>
						Wed, 26 Aug 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Catalog Based Services: A New Paradigm in Enterprise Application]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139245?pos=24&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139245&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper evaluates the impact of changing market landscape on enterprise application service offerings, and evaluates traditional service models in today&apos;s context and attempts to evangelize an innovative service model which meets the need of the hour-- faster ROI at lower TCO.]]>				
					</description>
					<author>
						<![CDATA[Wipro Technologies]]>				
					</author>
					<pubDate>
						Tue, 11 Aug 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Consolidate Management Software and Reduce Cost]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137617?pos=42&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137617&amp;c=CORE</link>
					<description>
						<![CDATA[ This webcast explores a phased approach to consolidating application management solutions, aligning IT infrastructure with business needs and reducing costs.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Mon, 27 Jul 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Business Together with Microsoft: the unified communications and collaboration solution of  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137447?pos=37&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137447&amp;c=CORE</link>
					<description>
						<![CDATA[ With the momentum of IP convergence and the movement toward an all digital world, professional communication systems combining telephony over IP, e-mail, instant messaging and audio/video conferencing services are sparking serious interest due to the benefits they offer. Read on to learn more.]]>				
					</description>
					<author>
						<![CDATA[Orange Business Services]]>				
					</author>
					<pubDate>
						Mon, 20 Jul 2009 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[Sole-sourcing BI from your ERP vendor: IT convenience or strategic business decision?]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139209?pos=13&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139209&amp;c=CORE</link>
					<description>
						<![CDATA[ Datamonitor surveyed 100 SAP customers to understand the implications of sole-sourcing. Read the survey findings and learn the trends and behaviors associated with sole-sourcing BI from ERP vendors.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Wed, 01 Jul 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Increasing Business Efficiency and End-User Productivity]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137935?pos=8&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137935&amp;c=CORE</link>
					<description>
						<![CDATA[ The following report features Michael Fauscette, group vice president of IDC&apos;s Software Business Solutions research, answering questions posed by Oracle&apos;s customers regarding business efficiency and end-user productivity.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Wed, 01 Jul 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Creating Enduring Customer Relationships]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136505?pos=32&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5136505&amp;c=CORE</link>
					<description>
						<![CDATA[ Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Wed, 10 Jun 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5135487?pos=4&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5135487&amp;c=CORE</link>
					<description>
						<![CDATA[ Customer knowledge is market advantage. To refine its edge and better manage
customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.]]>				
					</description>
					<author>
						<![CDATA[SPSS Inc. Worldwide Headquarters]]>				
					</author>
					<pubDate>
						Mon, 04 May 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Retailers &apos; Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136502?pos=41&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5136502&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper will explore the global retail industry&apos;s movement towards the attainment of total immersive shopping experience (ISE) abilities, and discuss how integrated customer relationship management (CRM) software suites will represent the key technological enabler to achieve this fundamental strategic business objective.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 09 Mar 2009 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Maximize Business Results Online: How Web Content Management Technology is Transforming  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137428?pos=47&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137428&amp;c=CORE</link>
					<description>
						<![CDATA[ This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.]]>				
					</description>
					<author>
						<![CDATA[SDL Tridion]]>				
					</author>
					<pubDate>
						Mon, 02 Mar 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Oracle Accelerate - Not Just Smart but Timely]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139516?pos=49&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139516&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn&apos;t.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Sun, 01 Mar 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5133574?pos=31&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5133574&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy.  This guide provides insight to help you take a more customer-centric view of your business.]]>				
					</description>
					<author>
						<![CDATA[Pivotal CRM, a CDC Software solution]]>				
					</author>
					<pubDate>
						Fri, 20 Feb 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Analytics Partners - Delivering Faster and More Strategic BI]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5132916?pos=20&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5132916&amp;c=CORE</link>
					<description>
						<![CDATA[ Analytics Partners choosed to work exclusively with Oracle because of the strength and superiority of its product line&amp;#44; as well as confidence in Oracle&amp;#39;s commitment to the emerging and mid&amp;#45;market as well as to its channel partners.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Wed, 28 Jan 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[What is Your Sales Strategy for Today &apos; s Challenging Market?]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5132115?pos=46&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5132115&amp;c=CORE</link>
					<description>
						<![CDATA[ This study measures the effects of today&apos;s economy on sales organizations and found that the mainstream response to the challenge of selling through today&apos;s economy to be generally off target.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 26 Jan 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Financial Performance Management: Optimize Financial Performance for a Competitive Edge]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5132063?pos=45&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5132063&amp;c=CORE</link>
					<description>
						<![CDATA[ Applications for financial performance management&amp;#44; part of SAP&amp;#174; solutions for enterprise performance management&amp;#44; cover the full life cycle of financial management and put you in control of performance.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Fri, 23 Jan 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Enabling Profitable Growth through Procurement: Transforming the Sourcing and Procurement  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5132060?pos=23&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5132060&amp;c=CORE</link>
					<description>
						<![CDATA[ Sourcing and procurement organizations have great potential to reduce costs&amp;#44; contribute to the bottom line&amp;#44; and deliver against enterprise strategic goals.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Fri, 23 Jan 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Implementing a Data Quality Strategy]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5131456?pos=28&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5131456&amp;c=CORE</link>
					<description>
						<![CDATA[ In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.]]>				
					</description>
					<author>
						<![CDATA[DataFlux Corporation]]>				
					</author>
					<pubDate>
						Tue, 06 Jan 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Increase Profits and Customer Satisfaction in the Communications Industry]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137368?pos=17&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137368&amp;c=CORE</link>
					<description>
						<![CDATA[ Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.]]>				
					</description>
					<author>
						<![CDATA[Infor CRM]]>				
					</author>
					<pubDate>
						Fri, 05 Dec 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Improving Process Flexibility: How to Respond Quickly to Changing Market Demands by  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5133645?pos=15&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5133645&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper will show that by improving process flexibility and transparency, not only can employees and systems adapt more easily to changing requirements, but existing infrastructure and applications can run more smoothly together for longer, thus raising ROI.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 01 Dec 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Oracle Hyperion Strategic Finance]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139137?pos=10&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139137&amp;c=CORE</link>
					<description>
						<![CDATA[ Spreadsheet models for financial reporting can be cumbersome. With Oracle Hyperion Strategic Finance, your finance experts will be able to focus on testing alternative strategies, building contingency plans, and understanding the impact of those strategies and plans on your company&apos;s long-term performance.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Mon, 01 Dec 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[The Future Carrier Network: Adopting New Outsourcing Business Models]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/101649?pos=40&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=101649&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper is meant to help operators embrace a new strategy for differentiating and competing successfully in a market characterized
by flux.]]>				
					</description>
					<author>
						<![CDATA[Alcatel-Lucent]]>				
					</author>
					<pubDate>
						Mon, 17 Nov 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Management Excellence: Leveraging Technology and Techniques]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140072?pos=33&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140072&amp;c=CORE</link>
					<description>
						<![CDATA[ One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Sat, 01 Nov 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[A Shortcut Guide to Virtualization and Service Automation]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100879?pos=36&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=100879&amp;c=CORE</link>
					<description>
						<![CDATA[ This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management.   It helps demystify virtualization and helps you determine if virtualization is right for your environment.]]>				
					</description>
					<author>
						<![CDATA[Hewlett-Packard Company]]>				
					</author>
					<pubDate>
						Fri, 10 Oct 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Unified Communications: Strategic Value, Benefits and the Role of System Integrators]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137940?pos=21&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5137940&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper shows how current economic and technological trends increase the importance of efficient communication and collaboration processes for enterprises.  Further, it demonstrates how unified communications (UC) can help companies to address these challenges.]]>				
					</description>
					<author>
						<![CDATA[Hewlett-Packard Company]]>				
					</author>
					<pubDate>
						Fri, 29 Aug 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Strategic Meeting Management: Best Practices for Success: A Tips and Tools Guide to  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/99595?pos=22&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=99595&amp;c=CORE</link>
					<description>
						<![CDATA[ In studying the best practices in strategic meeting management&amp;#44; there&amp;#39;s proven evidence that a &amp;#34;managed&amp;#34; meetings program can generate significant and immediate cost savings for corporations of all sizes.]]>				
					</description>
					<author>
						<![CDATA[StarCite]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Mid &amp; #45;market Meetings Management]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/99594?pos=5&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=99594&amp;c=CORE</link>
					<description>
						<![CDATA[ Aberdeen research has found that although both the mid&amp;#45;market and large sectors have similar performance results and organizational structures for meetings management&amp;#44; large organizations are better positioned for long&amp;#45;term success.]]>				
					</description>
					<author>
						<![CDATA[StarCite]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139048?pos=27&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139048&amp;c=CORE</link>
					<description>
						<![CDATA[ The goal of South African Tourism&apos;s global employees is to increase tourism to the nation to help enhance the nation&apos;s economy. To address this issue they utilized the research of a tier-one customer relationship management consultancy and selected Microsoft Dynamics&amp;trade; CRM 4.0.]]>				
					</description>
					<author>
						<![CDATA[Microsoft]]>				
					</author>
					<pubDate>
						Mon, 14 Apr 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Transforming Customer Service into a Strategic Asset]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138947?pos=18&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5138947&amp;c=CORE</link>
					<description>
						<![CDATA[ View this webcast to discover how Microsoft Dynamics CRM can help you transform customer service into a strategic business asset.]]>				
					</description>
					<author>
						<![CDATA[Microsoft]]>				
					</author>
					<pubDate>
						Wed, 06 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Still Struggling to Reduce Call Center Costs without Losing Customers &amp; #63;]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/93294?pos=48&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=93294&amp;c=CORE</link>
					<description>
						<![CDATA[ Efficient call centers that also meet customer expectations is a challenge that many organizations face. Discover the key steps to turning your call center into a strategic asset.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Fri, 01 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Clearing the Way for Faster, Smarter Decisions: Instant, Accurate Information Drives  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140394?pos=30&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140394&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper examines how you can gain reliable, accessible information
from efficient, integrated IT systems – and use that information to make faster, smarter decisions. In turn, the right decisions will lead to better operations and a stronger competitive position.]]>				
					</description>
					<author>
						<![CDATA[SAP AG]]>				
					</author>
					<pubDate>
						Mon, 17 Dec 2007 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Maximizing Customer Value with Oracle Business Intelligence Applications]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140075?pos=35&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5140075&amp;c=CORE</link>
					<description>
						<![CDATA[ This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Sat, 01 Dec 2007 00:00:00 EST				
					</pubDate>
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					<title>
					<![CDATA[Winning with HP Integrity servers for SAP with Windows Server 2003]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139830?pos=25&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139830&amp;c=CORE</link>
					<description>
						<![CDATA[ Companies face numerous challenges when managing and integrating information across enterprise business processes. Companies frequently choose an Enterprise Resource Planning (ERP) solution to fulfill business requirements. The leading ERP applications with the greatest market share are the mySAP ERP and SAP R/3 industry solutions from SAP AG.]]>				
					</description>
					<author>
						<![CDATA[Arrow ECS HP Group and Intel]]>				
					</author>
					<pubDate>
						Mon, 01 Oct 2007 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Choosing the Best CRM for Your Organization]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98729?pos=26&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=98729&amp;c=CORE</link>
					<description>
						<![CDATA[ Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company&apos;s needs today and support your business as it grows and evolves.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Sat, 01 Sep 2007 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Strategic QA: Steps to Effective Software Quality Assurance]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136098?pos=7&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5136098&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper details the challenges and solutions available for organizations wishing to improve their software development process&amp;#44; reduce costs&amp;#44; improve quality and increase reliability of planning.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Sun, 01 Jul 2007 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[The Importance of Operational Simplicity in Selecting D2D Data Protection Solutions]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139682?pos=38&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=5139682&amp;c=CORE</link>
					<description>
						<![CDATA[ Understanding and measuring an offering’s operational simplicity is crucial criteria for selecting a D2D solution. As we at Taneja Group will explore in this brief, we believe that Data Domain has delivered an offering that personifies this notion of operational simplicity.]]>				
					</description>
					<author>
						<![CDATA[Data Domain]]>				
					</author>
					<pubDate>
						Tue, 01 May 2007 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Application%20Of%20Strategic%20Marketing/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/83446?pos=12&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=83446&amp;c=CORE</link>
					<description>
						<![CDATA[ This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Sat, 01 Jul 2006 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect &apos; s View]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/83134?pos=16&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=83134&amp;c=CORE</link>
					<description>
						<![CDATA[ SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 01 Jun 2006 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Marketing and Demand Creation in B2B Marketplace: The Prospect &apos; s View]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/82727?pos=11&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Application Of Strategic Marketing&amp;n=82727&amp;c=CORE</link>
					<description>
						<![CDATA[ Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Mon, 01 May 2006 00:00:00 EDT				
					</pubDate>
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