Definition Of Marketing Management - KnowledgeStorm

10 Quick Wins for Sales & Marketing

ZoomInfo — Mon, 09 Nov 2009 00:00:00 EST

In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.

A Guide to the Value of Reliable Data in Retail Banking

DataFlux Corporation — Mon, 02 Nov 2009 00:00:00 EST

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings

Salesforce.com — Fri, 30 Oct 2009 00:00:00 EDT

IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Mon, 05 Oct 2009 00:00:00 EDT

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Avatars Proven to Increase Advertising Effectiveness

Humanity Interactive — Wed, 30 Sep 2009 00:00:00 EDT

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Fri, 11 Sep 2009 00:00:00 EDT

This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Thu, 10 Sep 2009 00:00:00 EDT

This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Grow Your Business with Microsoft Dynamics CRM

Microsoft — Wed, 09 Sep 2009 00:00:00 EDT

View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2

Microsoft — Wed, 09 Sep 2009 00:00:00 EDT

Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.

Improve Customer Relationships Using the 2007 Office System

Microsoft — Wed, 09 Sep 2009 00:00:00 EDT

This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

Pivotal CRM, a CDC Software solution — Thu, 23 Jul 2009 00:00:00 EDT

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times

SAP America Inc — Wed, 22 Jul 2009 00:00:00 EDT

This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.

Infor Permission-based Marketing Campaigns

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.

Increase Your Returns Using Event-Based Marketing

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

Sustained Growth Through Operational Excellence

SAP America Inc — Tue, 02 Jun 2009 00:00:00 EDT

Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.

Getting your requirements right: Collaborate with Stakeholders to Work Smarter

IBM — Tue, 26 May 2009 00:00:00 EDT

This white paper considers the changing focus of the requirements space and how requirements definition differs from requirements management. A business analyst's struggles with defining requirements using common office software and tools are related. Finally, a requirements definition solution is introduced and discussed.

Cross-Channel Campaign Management - Next Generation Multichannel Marketing

Infor CRM — Mon, 02 Mar 2009 00:00:00 EST

This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

Turning Results into Rewards: Survey Analysis and Reporting

SPSS Inc. Worldwide Headquarters — Thu, 26 Feb 2009 00:00:00 EST

Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses

SPSS Inc. Worldwide Headquarters — Thu, 12 Feb 2009 00:00:00 EST

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.

Seven Tips for Profiting from Lean Times with CRM

Oracle Corporation — Mon, 26 Jan 2009 00:00:00 EST

With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.

Increase Profits and Customer Satisfaction in the Communications Industry

Infor CRM — Fri, 05 Dec 2008 00:00:00 EST

Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

B2B Lead Gen: Marketing ROI Performance & Evaluation Study

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

Oracle Corporation — Fri, 19 Sep 2008 00:00:00 EDT

This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Top 5 Best Practices for Creating Effective Campaign Dashboards

Tableau Software — Sun, 01 Jun 2008 00:00:00 EDT

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

HEALTHsuite® - Claims Processing Software

RAM Technologies, Inc. — Thu, 21 Feb 2008 00:00:00 EST

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

Brand Management & #45; Leveraging the Power of Integrated Marketing

SAP America Inc — Fri, 01 Feb 2008 00:00:00 EST

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

Connecting Through Content: Issue One

KnowledgeStorm, Inc — Thu, 01 Mar 2007 00:00:00 EST

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

KnowledgeStorm Webinars — Wed, 07 Feb 2007 00:00:00 EST

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time

KnowledgeStorm, Inc — Thu, 01 Feb 2007 00:00:00 EST

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.

New Research: How to Improve Your B2B Email Marketing Results in 2007

KnowledgeStorm Webinars — Thu, 04 Jan 2007 00:00:00 EST

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis

KnowledgeStorm, Inc — Tue, 28 Nov 2006 00:00:00 EST

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm Webinars — Fri, 08 Sep 2006 00:00:00 EDT

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

Strategies for Distributing Your Online Content: Why, Where and How

KnowledgeStorm Webinars — Thu, 20 Jul 2006 00:00:00 EDT

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Thu, 01 Jun 2006 00:00:00 EDT

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Mon, 01 May 2006 00:00:00 EDT

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

Lead Generation and Management: Online Strategies and Best Practices

KnowledgeStorm Webinars — Tue, 15 Jun 2004 00:00:00 EDT

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.