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	Managing Direct Marketing Campaigns  - KnowledgeStorm
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	KnowledgeStorm
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	en-us			
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	Copyright &amp;#169; 2009<a href="www.knowledgestorm.com">KnowledgeStorm, Inc.</a>  All rights reserved.				
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					<title>
					<![CDATA[Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140688?pos=49&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5140688&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes.]]>				
					</description>
					<author>
						<![CDATA[myDIALS Inc.]]>				
					</author>
					<pubDate>
						Wed, 04 Nov 2009 00:00:00 EST				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[The IT Management Software Megavendors]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140408?pos=45&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5140408&amp;c=CORE</link>
					<description>
						<![CDATA[ The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. This SWOT Analyst report for Q3 2009 regroups the market contenders by categories for an easier evaluation to enable vendor strategy professionals to substantiate decisions about their partnership and go-to-market strategies.]]>				
					</description>
					<author>
						<![CDATA[BMC Software, Inc]]>				
					</author>
					<pubDate>
						Tue, 27 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[How to Maximize Revenue by Sending Targeted Promotions to Customers]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140321?pos=9&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5140321&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You&apos;ll also learn how to increase customer loyalty and retention while increasing revenue.]]>				
					</description>
					<author>
						<![CDATA[Infor CRM]]>				
					</author>
					<pubDate>
						Fri, 23 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5140186?pos=10&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5140186&amp;c=CORE</link>
					<description>
						<![CDATA[ In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.]]>				
					</description>
					<author>
						<![CDATA[Birst]]>				
					</author>
					<pubDate>
						Mon, 19 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Make CRM Work the Way Salespeople Do]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139978?pos=7&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139978&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation]]>				
					</author>
					<pubDate>
						Thu, 08 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139818?pos=17&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139818&amp;c=CORE</link>
					<description>
						<![CDATA[ This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.]]>				
					</description>
					<author>
						<![CDATA[TIBCO Spotfire Division]]>				
					</author>
					<pubDate>
						Mon, 05 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[e-book - Email Archiving: Planning, Policies and Product Selection: Analyzing Email  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139921?pos=26&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139921&amp;c=CORE</link>
					<description>
						<![CDATA[ Chapter 4 of this e-book gives advice on determining your email archiving goals and policies to establish a set of system features that match your company’s needs and boost archiving efficiency.]]>				
					</description>
					<author>
						<![CDATA[Symantec Corporation]]>				
					</author>
					<pubDate>
						Thu, 01 Oct 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Avatars Proven to Increase Advertising Effectiveness]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139713?pos=28&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139713&amp;c=CORE</link>
					<description>
						<![CDATA[ Blue Rain commissioned Humanity Online to create an avatar for their character &quot;Marcus OneNote&quot; that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.]]>				
					</description>
					<author>
						<![CDATA[Humanity Interactive]]>				
					</author>
					<pubDate>
						Wed, 30 Sep 2009 00:00:00 EDT				
					</pubDate>
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			</item>
		
			<item>					
					<title>
					<![CDATA[Best Practices: Protect Your Online Revenue Through Web Performance Testing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138803?pos=32&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5138803&amp;c=CORE</link>
					<description>
						<![CDATA[ Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today&apos;s rich and complex applications.]]>				
					</description>
					<author>
						<![CDATA[Gomez]]>				
					</author>
					<pubDate>
						Thu, 24 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139005?pos=20&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139005&amp;c=CORE</link>
					<description>
						<![CDATA[ This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.]]>				
					</description>
					<author>
						<![CDATA[TIBCO Spotfire Division]]>				
					</author>
					<pubDate>
						Fri, 11 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Presentation Transcript: Controlling Electronic Information: Managing the Flood]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139004?pos=31&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139004&amp;c=CORE</link>
					<description>
						<![CDATA[ Many companies use electronic documents to conduct business, but there is only so much storage to hold all of this data. This expert Presentation Transcript discusses how to archive messages without having to manually delete items on a monthly basis.]]>				
					</description>
					<author>
						<![CDATA[RSD]]>				
					</author>
					<pubDate>
						Thu, 10 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139075?pos=21&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139075&amp;c=CORE</link>
					<description>
						<![CDATA[ Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.]]>				
					</description>
					<author>
						<![CDATA[Five9]]>				
					</author>
					<pubDate>
						Thu, 10 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139032?pos=19&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139032&amp;c=CORE</link>
					<description>
						<![CDATA[ This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.]]>				
					</description>
					<author>
						<![CDATA[TIBCO Spotfire Division]]>				
					</author>
					<pubDate>
						Thu, 10 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138985?pos=22&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5138985&amp;c=CORE</link>
					<description>
						<![CDATA[ Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.]]>				
					</description>
					<author>
						<![CDATA[Microsoft]]>				
					</author>
					<pubDate>
						Wed, 09 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Two Paths to Service Class Packet Optical]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139294?pos=50&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139294&amp;c=CORE</link>
					<description>
						<![CDATA[ As services shift to IP protocols and bandwidth demands grow, Wireline Telcos and Cable MSOs alike must evolve their infrastructures to become IP centric. Read this whitepaper to learn more about the two paths service providers are taking to get to this new infrastructure and how they both end up in the same place.]]>				
					</description>
					<author>
						<![CDATA[ECI Telecom]]>				
					</author>
					<pubDate>
						Tue, 01 Sep 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[9 Management Practices for Exceptional Webinars]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138333?pos=25&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5138333&amp;c=CORE</link>
					<description>
						<![CDATA[ This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.]]>				
					</description>
					<author>
						<![CDATA[Citrix Online]]>				
					</author>
					<pubDate>
						Wed, 19 Aug 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137567?pos=27&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5137567&amp;c=CORE</link>
					<description>
						<![CDATA[ How can a company ensure that their marketing department&apos;s needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.]]>				
					</description>
					<author>
						<![CDATA[Pivotal CRM, a CDC Software solution]]>				
					</author>
					<pubDate>
						Thu, 23 Jul 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Infor Permission-based Marketing Campaigns]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137517?pos=13&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5137517&amp;c=CORE</link>
					<description>
						<![CDATA[ Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.]]>				
					</description>
					<author>
						<![CDATA[Infor CRM]]>				
					</author>
					<pubDate>
						Wed, 22 Jul 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Increase Your Returns Using Event-Based Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137509?pos=11&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5137509&amp;c=CORE</link>
					<description>
						<![CDATA[ Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.]]>				
					</description>
					<author>
						<![CDATA[Infor CRM]]>				
					</author>
					<pubDate>
						Wed, 22 Jul 2009 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[FalconStor Heats up VTL Deduplication and the Data Deduplication War]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138755?pos=44&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5138755&amp;c=CORE</link>
					<description>
						<![CDATA[ Today, let&apos;s focus on one of the leading players in the data deduplication space, FalconStor. FalconStor can rightfully claim the market share leadership space for VTLs, even though there are other strong players in the space. But the market is fiercely competitive and FalconStor is not resting upon its laurels.]]>				
					</description>
					<author>
						<![CDATA[FalconStor Software]]>				
					</author>
					<pubDate>
						Wed, 03 Jun 2009 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Data Quality: A Survival Guide For Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136219?pos=1&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5136219&amp;c=CORE</link>
					<description>
						<![CDATA[ Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Tue, 02 Jun 2009 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Best Practices of the Best-Run Sales Organizations]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136333?pos=43&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5136333&amp;c=CORE</link>
					<description>
						<![CDATA[ Leadership teams in today&apos;s strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Mon, 01 Jun 2009 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[StorExpress: Integrating Solid State Storage in a PCI Express Clustering Interconnect]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5135698?pos=48&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5135698&amp;c=CORE</link>
					<description>
						<![CDATA[ Direct PCI Express (PCIe) attached flash storage offers unparalleled performance levels and vastly outperforms SAS/SATA-attached flash storage solutions. However, such PCIe attached flash storage cards have many restrictions. Read this white paper to learn about an enhanced PCIe flash storage solution from Dolphin, in partnership with Fusion-IO.]]>				
					</description>
					<author>
						<![CDATA[Fusion-IO]]>				
					</author>
					<pubDate>
						Tue, 12 May 2009 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[What Every IT Manager Needs To Know About Project Management]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136058?pos=42&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5136058&amp;c=CORE</link>
					<description>
						<![CDATA[ It is important for the IT Manager to know the basics of formalized project management. Why? Because every organization needs to be able to implement change and almost all important changes are defined or implemented through project teams.]]>				
					</description>
					<author>
						<![CDATA[Global Knowledge]]>				
					</author>
					<pubDate>
						Fri, 01 May 2009 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Cross-Channel Campaign Management - Next Generation Multichannel Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5137366?pos=16&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5137366&amp;c=CORE</link>
					<description>
						<![CDATA[ This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.]]>				
					</description>
					<author>
						<![CDATA[Infor CRM]]>				
					</author>
					<pubDate>
						Mon, 02 Mar 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Programmable Logic Controller Product Lines (PLCs)]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/96433?pos=24&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=96433&amp;c=CORE</link>
					<description>
						<![CDATA[ Starting with the DL05 at 8 inputs/ 6 outputs, all the way up to the fully expanded 100 I/O DL06 PLC, these PLCs are a standard that can grow with the changing needs of your machine or process control applications.]]>				
					</description>
					<author>
						<![CDATA[AutomationDirect]]>				
					</author>
					<pubDate>
						Fri, 13 Feb 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[User Directed Storage Management: How To Make Users Accountable For Responsible Storage Usage]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5133361?pos=33&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5133361&amp;c=CORE</link>
					<description>
						<![CDATA[ The accelerated pace of doing business in today&apos;s world puts organizations under tremendous pressure. They need to be fleet and flexible, able to rapidly respond to opportunities, make decisions, and deploy resources. Critical to this is the way information is managed and stored.]]>				
					</description>
					<author>
						<![CDATA[Northern Parklife]]>				
					</author>
					<pubDate>
						Thu, 12 Feb 2009 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[The Economics of Embedded Development, Testing, Deployment and Support]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5136102?pos=23&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5136102&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk.]]>				
					</description>
					<author>
						<![CDATA[IBM]]>				
					</author>
					<pubDate>
						Tue, 30 Dec 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5138334?pos=29&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5138334&amp;c=CORE</link>
					<description>
						<![CDATA[ Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.]]>				
					</description>
					<author>
						<![CDATA[Citrix Online]]>				
					</author>
					<pubDate>
						Mon, 01 Dec 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Top 5 Best Practices for Creating Effective Campaign Dashboards]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97039?pos=14&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=97039&amp;c=CORE</link>
					<description>
						<![CDATA[ We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign&amp;#44; customer&amp;#44; advertising and/or branding information needed to achieve marketing objectives.]]>				
					</description>
					<author>
						<![CDATA[Tableau Software]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Real Estate Firm Adopts Microsoft Dynamics CRM Online to Drive Up-Sell Opportunities]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/5139045?pos=47&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=5139045&amp;c=CORE</link>
					<description>
						<![CDATA[ Microsoft Dynamics CRM Online delivered the reliable solution Norris needed to safeguard, analyze, and share customer data with employees. His team can now use that data to much more effectively sell and up-sell his firm&apos;s products and services.]]>				
					</description>
					<author>
						<![CDATA[Microsoft]]>				
					</author>
					<pubDate>
						Fri, 18 Apr 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Brand Management &amp; #45; Leveraging the Power of Integrated Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/93352?pos=18&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=93352&amp;c=CORE</link>
					<description>
						<![CDATA[ The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media&amp;#44; Internet&amp;#44; product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.]]>				
					</description>
					<author>
						<![CDATA[SAP America Inc]]>				
					</author>
					<pubDate>
						Fri, 01 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Business Technology Marketing Benchmarks 2007-2008 PDF Slides]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/89932?pos=35&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=89932&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Mon, 23 Jul 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Business Technology Marketing Benchmarks 2007-2008]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/89417?pos=4&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=89417&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 21 Jun 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84558?pos=46&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=84558&amp;c=CORE</link>
					<description>
						<![CDATA[ If you&apos;re looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Tue, 05 Jun 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Learn More About KnowledgeStorm]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/71180?pos=30&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=71180&amp;c=CORE</link>
					<description>
						<![CDATA[ KnowledgeStorm is the Internet&apos;s top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Fri, 01 Jun 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Connecting Through Content: Issue One]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/87939?pos=8&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=87939&amp;c=CORE</link>
					<description>
						<![CDATA[ This report, Issue One: How Technology Marketers Meet Buyers&apos; Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers&apos; and technology buyers&apos; perspectives.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Thu, 01 Mar 2007 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/86406?pos=2&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=86406&amp;c=CORE</link>
					<description>
						<![CDATA[ View the slides presented in the &quot;New Research: How to Improve Your B2B Email Marketing Results in 2007&quot; Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what&apos;s not working, list growth strategies and how email budgets are changing for 2007.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Wed, 07 Feb 2007 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[New Research: How to Improve Your B2B Email Marketing Results in 2007]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/86299?pos=3&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=86299&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what&apos;s not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 04 Jan 2007 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Podcast - Emerging Media Series: Online Video, Social Networks and Wikis]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/85801?pos=40&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=85801&amp;c=CORE</link>
					<description>
						<![CDATA[ This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Tue, 28 Nov 2006 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Emerging Media Series: Online Video, Social Networks and Wikis]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/85553?pos=41&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=85553&amp;c=CORE</link>
					<description>
						<![CDATA[ This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Thu, 09 Nov 2006 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Managing%20Direct%20Marketing%20Campaigns/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[How White Papers Can Boost Your Lead Gen Campaigns]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/85316?pos=15&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=85316&amp;c=CORE</link>
					<description>
						<![CDATA[ In this presentation document, white paper guru Michael Stelzner, author of &quot;Writing White Papers: How to Capture Readers and Keep Them Engaged,&quot; will share his secrets on creating effective white papers that attract prospects in droves.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Sun, 01 Oct 2006 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[How White Papers Can Turbo-Boost Your Lead Gen Campaigns]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84885?pos=12&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=84885&amp;c=CORE</link>
					<description>
						<![CDATA[ In this upcoming Webcast, &quot;How White Papers Can Turbo-Boost Your Lead Gen Campaigns&quot;, white paper guru Michael Stelzner, author of &quot;Writing White Papers: How to Capture Readers and Keep Them Engaged,&quot; will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Fri, 01 Sep 2006 00:00:00 EDT				
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					<title>
					<![CDATA[KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84002?pos=6&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=84002&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Tue, 29 Aug 2006 00:00:00 EDT				
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					<title>
					<![CDATA[Business Technology Marketing Benchmarks: 2006-2007 Data and Trends]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84366?pos=5&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=84366&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled &quot;KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends&quot; and learn about B2B e-mail and search engine marketing strategies.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Tue, 29 Aug 2006 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect &apos; s View]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/83134?pos=38&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=83134&amp;c=CORE</link>
					<description>
						<![CDATA[ SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 01 Jun 2006 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Marketing and Demand Creation in B2B Marketplace: The Prospect &apos; s View]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/82727?pos=39&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=82727&amp;c=CORE</link>
					<description>
						<![CDATA[ Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Mon, 01 May 2006 00:00:00 EDT				
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					<title>
					<![CDATA[Web Lead Evaluation and Scoring Study]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/81879?pos=34&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=81879&amp;c=CORE</link>
					<description>
						<![CDATA[ KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm, Inc]]>				
					</author>
					<pubDate>
						Thu, 06 Apr 2006 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/76858?pos=36&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=76858&amp;c=CORE</link>
					<description>
						<![CDATA[ This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa&apos;s new report: &quot;IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware &amp; Services Marketers.&quot; Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Fri, 12 Aug 2005 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/76349?pos=37&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Managing Direct Marketing Campaigns&amp;n=76349&amp;c=CORE</link>
					<description>
						<![CDATA[ This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa&apos;s new report: &quot;IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware &amp; Services Marketers.&quot; Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Wed, 10 Aug 2005 00:00:00 EDT				
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