Market Research Management applications - KnowledgeStorm

Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on ...

Alcatel-Lucent — Thu, 15 Oct 2009 00:00:00 EDT

Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.

Make CRM Work the Way Salespeople Do

Oracle Corporation — Thu, 08 Oct 2009 00:00:00 EDT

This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.

Best Practices: Protect Your Online Revenue Through Web Performance Testing

Gomez — Thu, 24 Sep 2009 00:00:00 EDT

Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.

Overtaken by Events? -- The Quest for Operational Responsiveness

Progress Software — Tue, 01 Sep 2009 00:00:00 EDT

Never has operational responsiveness, the pursuit of how continually and quickly to deliver maximum value to customers while deriving maximum profitability, been nearer the top of the business agenda. As this paper will demonstrate, harnessing business events, smart interpretation & fast response are definite objectives, and the need is immediate.

Sybase IQ 15: An InDetail Paper by Bloor Research

Sybase, Inc. — Thu, 13 Aug 2009 00:00:00 EDT

Read this paper to learn how Bloor Research determined that Sybase 15 will provide substantially better performance at lower cost than traditional approaches for analytics, reporting, and data warehousing environments.

Selecting a SAP Managed Hosting Provider: Trends and Myths

Freudenberg IT — Tue, 16 Jun 2009 00:00:00 EDT

Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.

Three Tactics for Winning the LTE Game

Alcatel-Lucent — Tue, 09 Jun 2009 00:00:00 EDT

This research brief provides an overview of the current LTE market and addresses the technical and business challenges that operators will face as they migrate to all-IP networks. It provides insight into operators' common questions and helps address planning and implementation concerns including migrating away from existing legacy systems.

Infonetics: WAN Optimization Appliance Market Highlights 1Q09

Blue Coat — Fri, 29 May 2009 00:00:00 EDT

Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.

Coinstar Selects the Most Profitable Machine Locations

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details.

Empower Your Consumer Research Department with Predictive Analytics

SPSS Inc. Worldwide Headquarters — Fri, 01 May 2009 00:00:00 EDT

In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.

Managed Services Delivery: From Packets to Applications

Blue Coat — Wed, 29 Apr 2009 00:00:00 EDT

Check out this brief analyst report to learn how a comprehensive up-the-stack approach supports today's mission-critical enterprise networks and provides reliable, rapid response times for network-centric business practices and applications on a 24/7 basis.

IT Impact on Telecommunications Order Fallout - A Survey of Large Global Businesses

Progress Software — Wed, 01 Apr 2009 00:00:00 EDT

As the following pages will demonstrate, the evidence is that improving Business Transaction Assurance presents a real bottom-line opportunity and is moving high up the business agenda. However, companies' current systems are not equipped with the necessary tools to manage and control such transactions.

Maximize Business Results Online: How Web Content Management Technology is Transforming ...

SDL Tridion — Mon, 02 Mar 2009 00:00:00 EST

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.

Bloor Research - Data Discovery Spotlight

Talend — Sat, 28 Feb 2009 00:00:00 EST

In this Spotlight Report, Research Director Philip Howard explains why data discovery is of fundamental importance to data integration, data quality, and many other projects ranging from business intelligence through master data management to data governance and data archival. Read on to learn more about the importance of data discovery.

Turning Results into Rewards: Survey Analysis and Reporting

SPSS Inc. Worldwide Headquarters — Thu, 26 Feb 2009 00:00:00 EST

Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses

SPSS Inc. Worldwide Headquarters — Thu, 12 Feb 2009 00:00:00 EST

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.

Bloor Research - Data Integration Platforms Market Update

Talend — Tue, 10 Feb 2009 00:00:00 EST

Talend is an open source provider of data integration products, it has a business model and organisation that more closely resembles that of a conventional software vendor, while still leveraging the open source model.

Research Management Solutions: Bringing the Benefits of Automation to the Front Office

Advent Software, Inc — Wed, 31 Dec 2008 00:00:00 EST

How does a firm or fund manager assess his/her research management needs and choose the best solution? This document helps by identifying pain points in the research workflow that RMS must address, describing how RMS supports investment process and decision making, and highlighting key features to consider when evaluating RMS solutions.

State of the Data Integration Market

Oracle Corporation — Thu, 20 Nov 2008 00:00:00 EST

This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations.

IDC Research: Server Refresh to Meet the Changing Needs of IT

Sun Microsystems, Inc. and Intel Corporation — Wed, 01 Oct 2008 00:00:00 EDT

One of the leading questions IT organizations face when thinking about their installed base of servers is when and how to refresh those servers. This white paper discusses why you should refresh, provides common approaches meet new requirements, and explores the x86-based Sun server line using Intel Xeon processors.

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

Oracle Corporation — Fri, 19 Sep 2008 00:00:00 EDT

This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Beyond Boundaries: A New Role for Finance in Driving Business Collaboration

SAP America Inc — Sun, 01 Jun 2008 00:00:00 EDT

In June 2008, CFO Research Services conducted a research program among senior finance executives in the United States, Europe, Asia, and Australia. The research looked at what kinds of alliances companies are forming and how finance sees itself working with internal and external partners to establish and assess successful alliances.

Application Server Quality: Review Your Assumptions

JBoss, a Division of Red Hat — Fri, 25 Apr 2008 00:00:00 EDT

Application development professionals have better platform options to choose from than they might think. In this Forrester Research report, you'll learn about factors you should consider as application platforms evolve, four criteria that application development professionals should examine when selecting application server products, and more...

Forrester Research: The Total Economic Impact & trade; Of Microsoft Unified Communications ...

Microsoft Corporation India Pvt Ltd — Wed, 01 Aug 2007 00:00:00 EDT

Unified communications (UC), offers the promise of converging voice, data, and video communication and of eliminating many roadblocks in communication. In conducting these in-depth interviews with Microsoft UC products customers, Forrester found that organizations can achieve significant productivity improvements and cost savings.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

Learn More About KnowledgeStorm

KnowledgeStorm, Inc — Fri, 01 Jun 2007 00:00:00 EDT

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.

Connecting Through Content: Issue One

KnowledgeStorm, Inc — Thu, 01 Mar 2007 00:00:00 EST

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

Microsoft Dynamics RoleTailored Business Productivity: " Software Designed for Your People "

Microsoft — Thu, 01 Mar 2007 00:00:00 EST

By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software.

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

KnowledgeStorm Webinars — Wed, 07 Feb 2007 00:00:00 EST

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time

KnowledgeStorm, Inc — Thu, 01 Feb 2007 00:00:00 EST

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.

New Research: How to Improve Your B2B Email Marketing Results in 2007

KnowledgeStorm Webinars — Thu, 04 Jan 2007 00:00:00 EST

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis

KnowledgeStorm, Inc — Tue, 28 Nov 2006 00:00:00 EST

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.

Emerging Media Series: Online Video, Social Networks and Wikis

KnowledgeStorm, Inc — Thu, 09 Nov 2006 00:00:00 EST

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm Webinars — Fri, 08 Sep 2006 00:00:00 EDT

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Thu, 01 Jun 2006 00:00:00 EDT

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot

KnowledgeStorm, Inc — Mon, 08 May 2006 00:00:00 EDT

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.

Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Mon, 01 May 2006 00:00:00 EDT

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification ...

KnowledgeStorm, Inc — Mon, 01 May 2006 00:00:00 EDT

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up

KnowledgeStorm, Inc — Mon, 23 May 2005 00:00:00 EDT

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.