Market Research Management - KnowledgeStorm

IBM Smart Products Webcast: The Payoff of Driving Requirements Management Across Product ...

IBM — Tue, 08 Dec 2009 00:00:00 EST

This webcast discusses how to implement a structured approach to requirements management based on IBM Rational software -- a primary driver for quality improvement. A panel of experts share real-world examples and proven best practices for delivering innovative, high quality products to market in shorter timeframes.

eGuide: Windows Mobile 6.5: Enabling Business Mobility, Today and Tomorrow

Microsoft — Thu, 12 Nov 2009 00:00:00 EST

In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untether today's workforces.

Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on ...

Alcatel-Lucent — Thu, 15 Oct 2009 00:00:00 EDT

Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.

Avatars Proven to Increase Advertising Effectiveness

Humanity Interactive — Wed, 30 Sep 2009 00:00:00 EDT

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

Next steps for business intelligence

IBM — Fri, 25 Sep 2009 00:00:00 EDT

To find out more about how organizations can take the next steps with their BI initiatives, SearchDataManagement.com turned to Boris Evelson of Forrester Research. In this videocast, Boris will reveal some of the most important emerging trends in BI today and how organizations should start planning to take advantage of next-generation BI.

Overtaken by Events? -- The Quest for Operational Responsiveness

Progress Software — Tue, 01 Sep 2009 00:00:00 EDT

Never has operational responsiveness, the pursuit of how continually and quickly to deliver maximum value to customers while deriving maximum profitability, been nearer the top of the business agenda. As this paper will demonstrate, harnessing business events, smart interpretation & fast response are definite objectives, and the need is immediate.

Authentication in the Enterprise: Current and Changing Requirements

PistolStar, Inc. — Tue, 25 Aug 2009 00:00:00 EDT

This white paper discusses the current state of authentication and trends that Osterman Research sees as shaping the future of authentication.

Sybase IQ 15: An InDetail Paper by Bloor Research

Sybase, Inc. — Thu, 13 Aug 2009 00:00:00 EDT

Read this paper to learn how Bloor Research determined that Sybase 15 will provide substantially better performance at lower cost than traditional approaches for analytics, reporting, and data warehousing environments.

The Acid Test for the On-Demand Data Center: A CIO ' s Evaluation and Selection Guide

NetSuite — Wed, 01 Jul 2009 00:00:00 EDT

This paper sets out a framework for evaluating a data center. It considers the special factors that apply to an on-demand infrastructure, many of which go well beyond the standards applicable to the average enterprise data center.

Six Mistakes Companies Are Making Today and How You Can Avoid Them

SAP BusinessObjects — Fri, 19 Jun 2009 00:00:00 EDT

Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...

Selecting a SAP Managed Hosting Provider: Trends and Myths

Freudenberg IT — Tue, 16 Jun 2009 00:00:00 EDT

Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.

Three Tactics for Winning the LTE Game

Alcatel-Lucent — Tue, 09 Jun 2009 00:00:00 EDT

This research brief provides an overview of the current LTE market and addresses the technical and business challenges that operators will face as they migrate to all-IP networks. It provides insight into operators' common questions and helps address planning and implementation concerns including migrating away from existing legacy systems.

CRM and Social Networking: Engaging the Social Customer

Microsoft — Tue, 09 Jun 2009 00:00:00 EDT

As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.

Infonetics: WAN Optimization Appliance Market Highlights 1Q09

Blue Coat — Fri, 29 May 2009 00:00:00 EDT

Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.

Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo

ZoomInfo — Tue, 19 May 2009 00:00:00 EDT

In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.

Coinstar Selects the Most Profitable Machine Locations

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details.

Expand Your Reach: Mastering Multi-Modal Survey Research

SPSS Inc. Worldwide Headquarters — Tue, 14 Apr 2009 00:00:00 EDT

Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.

6 Steps to Improving Manufacturing Performance:

Apriso Corporation — Thu, 09 Apr 2009 00:00:00 EDT

This executive brief presents the six "Rules of the Road" that can help you cut costs, increase cash flow and become more responsive to changing market conditions in the manufacturing industry.

IT Impact on Telecommunications Order Fallout - A Survey of Large Global Businesses

Progress Software, Inc. — Wed, 01 Apr 2009 00:00:00 EDT

As the following pages will demonstrate, the evidence is that improving Business Transaction Assurance presents a real bottom-line opportunity and is moving high up the business agenda. However, companies' current systems are not equipped with the necessary tools to manage and control such transactions.

Intelligent Decisions: Enhancing Processes with Business Rules and Predictive Models

SPSS Inc. Worldwide Headquarters — Thu, 05 Mar 2009 00:00:00 EST

Learn how your organization can integrate analytics with business processes to become a Predictive Enterprise that employs insights to make intelligent decisions. This webinar will show you the fundamentals of combining industry knowledge and business rules with powerful analytics to improve revenue generation and business performance.

Maximize Business Results Online: How Web Content Management Technology is Transforming ...

SDL Tridion — Mon, 02 Mar 2009 00:00:00 EST

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.

Bloor Research - Data Discovery Spotlight

Talend — Sat, 28 Feb 2009 00:00:00 EST

In this Spotlight Report, Research Director Philip Howard explains why data discovery is of fundamental importance to data integration, data quality, and many other projects ranging from business intelligence through master data management to data governance and data archival. Read on to learn more about the importance of data discovery.

Turning Results into Rewards: Survey Analysis and Reporting

SPSS Inc. Worldwide Headquarters — Thu, 26 Feb 2009 00:00:00 EST

Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses

SPSS Inc. Worldwide Headquarters — Thu, 12 Feb 2009 00:00:00 EST

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.

Bloor Research - Data Integration Platforms Market Update

Talend — Tue, 10 Feb 2009 00:00:00 EST

Talend is an open source provider of data integration products, it has a business model and organisation that more closely resembles that of a conventional software vendor, while still leveraging the open source model.

Research Management Solutions: Bringing the Benefits of Automation to the Front Office

Advent Software, Inc — Wed, 31 Dec 2008 00:00:00 EST

How does a firm or fund manager assess his/her research management needs and choose the best solution? This document helps by identifying pain points in the research workflow that RMS must address, describing how RMS supports investment process and decision making, and highlighting key features to consider when evaluating RMS solutions.

IDC Research: Server Refresh to Meet the Changing Needs of IT

Sun Microsystems, Inc. and Intel Corporation — Wed, 01 Oct 2008 00:00:00 EDT

One of the leading questions IT organizations face when thinking about their installed base of servers is when and how to refresh those servers. This white paper discusses why you should refresh, provides common approaches meet new requirements, and explores the x86-based Sun server line using Intel Xeon processors.

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

Oracle Corporation — Fri, 19 Sep 2008 00:00:00 EDT

This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Beyond Boundaries: A New Role for Finance in Driving Business Collaboration

SAP America Inc — Sun, 01 Jun 2008 00:00:00 EDT

In June 2008, CFO Research Services conducted a research program among senior finance executives in the United States, Europe, Asia, and Australia. The research looked at what kinds of alliances companies are forming and how finance sees itself working with internal and external partners to establish and assess successful alliances.

Application Server Quality: Review Your Assumptions

JBoss, a Division of Red Hat — Fri, 25 Apr 2008 00:00:00 EDT

Application development professionals have better platform options to choose from than they might think. In this Forrester Research report, you'll learn about factors you should consider as application platforms evolve, four criteria that application development professionals should examine when selecting application server products, and more...

Web Security SaaS: The Next Generation of Web Security

Webroot Software, Inc. — Mon, 14 Apr 2008 00:00:00 EDT

This paper outlines Web security solutions that focus on increasing overall security effectiveness and reducing the burden on IT departments. It describes the challenges facing many SMB environments and identifies critical elements that make for lower-cost and easier-to-manage solutions. The paper highlights Webroot's SaaS security offering.

e & #45;Learning Best Practices as You Begin Your Research into Learning Management Systems

SyberWorks, Inc. — Fri, 14 Mar 2008 00:00:00 EDT

The e-Learning industry has grown tremendously since the early days of computers and the Internet. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems.

HEALTHsuite® - Claims Processing Software

RAM Technologies, Inc. — Thu, 21 Feb 2008 00:00:00 EST

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

Connecting Through Content: Issue One

KnowledgeStorm, Inc — Thu, 01 Mar 2007 00:00:00 EST

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

KnowledgeStorm Webinars — Wed, 07 Feb 2007 00:00:00 EST

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time

KnowledgeStorm, Inc — Thu, 01 Feb 2007 00:00:00 EST

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.

New Research: How to Improve Your B2B Email Marketing Results in 2007

KnowledgeStorm Webinars — Thu, 04 Jan 2007 00:00:00 EST

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification ...

KnowledgeStorm, Inc — Mon, 01 May 2006 00:00:00 EDT

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up

KnowledgeStorm, Inc — Mon, 23 May 2005 00:00:00 EDT

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.