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	Marketing Business Retail  - KnowledgeStorm
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	KnowledgeStorm
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	en-us			
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	Copyright &amp;#169; 2008<a href="www.knowledgestorm.com">KnowledgeStorm, Inc.</a>  All rights reserved.				
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					<title>
					<![CDATA[Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100383?pos=42&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100383&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.]]>				
					</description>
					<author>
						<![CDATA[Oracle Corporation.]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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					<title>
					<![CDATA[Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100145?pos=41&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100145&amp;c=CORE</link>
					<description>
						<![CDATA[ In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies&apos; brands.]]>				
					</description>
					<author>
						<![CDATA[EMC Corporation.]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100320?pos=31&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100320&amp;c=CORE</link>
					<description>
						<![CDATA[ This report focuses on the market events that impact demand.  It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.]]>				
					</description>
					<author>
						<![CDATA[SAP America, Inc.]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100542?pos=29&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100542&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.]]>				
					</description>
					<author>
						<![CDATA[CDC Software]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Magic Quadrant for Sourcing Application Suites, 2008]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100334?pos=9&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100334&amp;c=CORE</link>
					<description>
						<![CDATA[ In this paper learn how best-of-breed providers with suites delivered via software as a service, dominate the strategic sourcing application market, while ERP companies with integrated offerings are gaining traction by providing tactical sourcing support.]]>				
					</description>
					<author>
						<![CDATA[Emptoris]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/100388?pos=5&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=100388&amp;c=CORE</link>
					<description>
						<![CDATA[ As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs.  This paper provides techniques to achieve this.]]>				
					</description>
					<author>
						<![CDATA[SAP America, Inc.]]>				
					</author>
					<pubDate>
						Mon, 01 Sep 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Delivering Reports, Plans and Metrics for Better Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98884?pos=33&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98884&amp;c=CORE</link>
					<description>
						<![CDATA[ Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.]]>				
					</description>
					<author>
						<![CDATA[Cognos, an IBM Company]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Direct Marketing Company Gets It Done Faster with DMExpress]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/95702?pos=27&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=95702&amp;c=CORE</link>
					<description>
						<![CDATA[ Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time.]]>				
					</description>
					<author>
						<![CDATA[SyncSort]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Web 2.0 Email Marketing: 5 Steps to Unrivaled Results]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98860?pos=16&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98860&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.]]>				
					</description>
					<author>
						<![CDATA[Silverpop Systems Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			</item>
		
			<item>					
					<title>
					<![CDATA[Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98861?pos=15&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98861&amp;c=CORE</link>
					<description>
						<![CDATA[ Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.]]>				
					</description>
					<author>
						<![CDATA[Silverpop Systems Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Achieved Closed-Loop B2B Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98905?pos=14&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98905&amp;c=CORE</link>
					<description>
						<![CDATA[ Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			</item>
		
			<item>					
					<title>
					<![CDATA[B2B Database Marketing Trends and Best Practices]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98906?pos=13&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98906&amp;c=CORE</link>
					<description>
						<![CDATA[ This article reviews specific client examples of best practice application of database marketing in B2B environments.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Marketing Transformation- How to Lead the Revolution]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98910?pos=12&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98910&amp;c=CORE</link>
					<description>
						<![CDATA[ This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			</item>
		
			<item>					
					<title>
					<![CDATA[Why B2C Database Marketing Firms Don &apos; t Understand B2B Companies]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98911?pos=11&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98911&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[The Best Database Marketing Discoveries for B2B Companies]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98913?pos=10&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98913&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[The Dollars and Sense of Web Identity Management: How Saas Cuts the High Costs of Web  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/99263?pos=6&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=99263&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper presented by Symplified, shows the compelling Software as a Service (SaaS) Total Cost of Ownership (TCO) advantages over software, driving identity lifecycle costs down by more than 75% based on real-world data. Read this paper to learn more.]]>				
					</description>
					<author>
						<![CDATA[Symplified]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Tableau Customer Case Study]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/99463?pos=4&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=99463&amp;c=CORE</link>
					<description>
						<![CDATA[ While researching for flexible and interactive reporting tools, Ferrari and Maserati of North America’s were discouraged by the complexity and cost of the BI solutions available, so they turned to Tableau Desktop solution.]]>				
					</description>
					<author>
						<![CDATA[Tableau Software.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[The CMO Survival Guide: Four Steps to Marketing Optimization]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98912?pos=1&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98912&amp;c=CORE</link>
					<description>
						<![CDATA[ This report offers a four step approach that can help arm CMO’s with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.]]>				
					</description>
					<author>
						<![CDATA[Extraprise Group, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Aug 2008 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[New Advances in Enterprise Marketing Solutions: Vendor Webcast]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98528?pos=38&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98528&amp;c=CORE</link>
					<description>
						<![CDATA[ View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.]]>				
					</description>
					<author>
						<![CDATA[EMC Corporation.]]>				
					</author>
					<pubDate>
						Tue, 01 Jul 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[New Advances in Enterprise Marketing Solutions]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98535?pos=37&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98535&amp;c=CORE</link>
					<description>
						<![CDATA[ This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI.]]>				
					</description>
					<author>
						<![CDATA[EMC Corporation.]]>				
					</author>
					<pubDate>
						Tue, 01 Jul 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Free Cerulli Report - Navigating the Affluent Emerging Marketplace]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98237?pos=19&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98237&amp;c=CORE</link>
					<description>
						<![CDATA[ Investors who comprise the emerging affluent segment of the market are very diverse-in terms of their net worth, risk tolerance, financial goals, and many other areas. To service this area of the financial market some level of segmentation must be used.]]>				
					</description>
					<author>
						<![CDATA[Advent Software,  Inc]]>				
					</author>
					<pubDate>
						Tue, 01 Jul 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
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			<item>					
					<title>
					<![CDATA[Best Practices in Reconciliation: A Practical Guide for Asset Managers]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98239?pos=18&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98239&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.]]>				
					</description>
					<author>
						<![CDATA[Advent Software,  Inc]]>				
					</author>
					<pubDate>
						Tue, 01 Jul 2008 00:00:00 EDT				
					</pubDate>
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			<item>					
					<title>
					<![CDATA[Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/98242?pos=17&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=98242&amp;c=CORE</link>
					<description>
						<![CDATA[ This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.]]>				
					</description>
					<author>
						<![CDATA[Advent Software,  Inc]]>				
					</author>
					<pubDate>
						Tue, 01 Jul 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[AIIM Market IQ Report: Enterprise 2.0: Agile, Emergent, and Integrated]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97739?pos=39&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97739&amp;c=CORE</link>
					<description>
						<![CDATA[ This AIIM Market IQ focuses on a genre of new technologies and related business models that enable rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise known as Enterprise 2.0.]]>				
					</description>
					<author>
						<![CDATA[EMC Corporation.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[When Hot’s Not: Lead Scoring for Better Results]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97915?pos=35&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97915&amp;c=CORE</link>
					<description>
						<![CDATA[ This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.]]>				
					</description>
					<author>
						<![CDATA[Vtrenz, Inc]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Productivity Success Factors for the Mid-Market]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97001?pos=32&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97001&amp;c=CORE</link>
					<description>
						<![CDATA[ Productivity-enhancing technologies such as conferencing and collaboration enable people to work together via real or non-real time communication, and share or exchange information, including documents and other types of content.]]>				
					</description>
					<author>
						<![CDATA[Avaya, Inc]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Top 5 Best Practices for Creating Effective Campaign Dashboards]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97039?pos=28&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97039&amp;c=CORE</link>
					<description>
						<![CDATA[ We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.]]>				
					</description>
					<author>
						<![CDATA[Tableau Software.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97797?pos=26&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97797&amp;c=CORE</link>
					<description>
						<![CDATA[ An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.]]>				
					</description>
					<author>
						<![CDATA[Aprimo, Inc.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[How to Improve Marketing Execution and Efficiency]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97798?pos=25&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97798&amp;c=CORE</link>
					<description>
						<![CDATA[ Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.]]>				
					</description>
					<author>
						<![CDATA[Aprimo, Inc.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Marketing Finance System (MFS): Automate Core Marketing Operations Processes]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97799?pos=24&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97799&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper will describe core processes which are critical to fully leverage an MFS application.]]>				
					</description>
					<author>
						<![CDATA[Aprimo, Inc.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Gartner &apos; s Magic Quadrant for Marketing Resource Management]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97821?pos=23&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97821&amp;c=CORE</link>
					<description>
						<![CDATA[ MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.]]>				
					</description>
					<author>
						<![CDATA[Aprimo, Inc.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Streamlining Marketing Management and Processes, a Merrill Lynch Success Story]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97822?pos=22&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97822&amp;c=CORE</link>
					<description>
						<![CDATA[ This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning &amp; Financial Management solution to better manage their $100 million-plus marketing spend.]]>				
					</description>
					<author>
						<![CDATA[Aprimo, Inc.]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[5 Tips to Turn Your Website into a Marketing Machine]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97917?pos=21&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97917&amp;c=CORE</link>
					<description>
						<![CDATA[ Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.]]>				
					</description>
					<author>
						<![CDATA[HubSpot]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[5 Tips to Turn Your Website into a Marketing Machine.]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97922?pos=20&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97922&amp;c=CORE</link>
					<description>
						<![CDATA[ Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.]]>				
					</description>
					<author>
						<![CDATA[HubSpot]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Is Achieving PCI DSS Compliance using Software-as-a-Service possible?]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/97499?pos=8&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=97499&amp;c=CORE</link>
					<description>
						<![CDATA[ Check out this podcast to learn about Software-as-a-Service (SaaS) solutions for mid-market businesses and learn how these tools can help your company meet PCI DSS requirements.]]>				
					</description>
					<author>
						<![CDATA[Alert Logic]]>				
					</author>
					<pubDate>
						Sun, 01 Jun 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Master Data Management: A White Paper by Bloor Research]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/96676?pos=7&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=96676&amp;c=CORE</link>
					<description>
						<![CDATA[ This paper offers valuable insights and considerations for corporations and other organizations seeking to implement a Master Data Management strategy.]]>				
					</description>
					<author>
						<![CDATA[Pitney Bowes Group 1 Software]]>				
					</author>
					<pubDate>
						Thu, 01 May 2008 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[An Introduction to the World Digital Asset Management Market]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/94889?pos=40&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=94889&amp;c=CORE</link>
					<description>
						<![CDATA[ DAM is defined as a value chain of software products that enable the archival and management of digitized content.]]>				
					</description>
					<author>
						<![CDATA[EMC Corporation.]]>				
					</author>
					<pubDate>
						Sat, 01 Mar 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Case Study - Small Business Values Safety Net for Mission Critical BlackBerry Deployment]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/94686?pos=2&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=94686&amp;c=CORE</link>
					<description>
						<![CDATA[ Wireless devices can allow small market businesses to respond faster, provide better service and ensure availability. Read this case study to learn how one small-business leveraged the BlackBerry technical support service to improve business processes.]]>				
					</description>
					<author>
						<![CDATA[BlackBerry]]>				
					</author>
					<pubDate>
						Sat, 01 Mar 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[ADERANT Expert]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/94152?pos=3&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=94152&amp;c=CORE</link>
					<description>
						<![CDATA[ ADERANT Expert is the legal industry’s first truly integrated practice management system based on Microsoft .NET technologies, providing law firms with comprehensive functionality for financial management, business intelligence, matter management, and practice automation.]]>				
					</description>
					<author>
						<![CDATA[Aderant]]>				
					</author>
					<pubDate>
						Wed, 27 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Viral Marketing Simplified: Best Practices for Marketing Your Business to New Customers]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/93995?pos=34&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=93995&amp;c=CORE</link>
					<description>
						<![CDATA[ Viral marketing, buzz marketing, stealth marketing -- the names vary, but its popularity is undeniable.]]>				
					</description>
					<author>
						<![CDATA[Cisco Systems, Inc]]>				
					</author>
					<pubDate>
						Fri, 01 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Brand Management - Leveraging the Power of Integrated Marketing]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/93352?pos=30&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=93352&amp;c=CORE</link>
					<description>
						<![CDATA[ The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...]]>				
					</description>
					<author>
						<![CDATA[SAP America, Inc.]]>				
					</author>
					<pubDate>
						Fri, 01 Feb 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Essential Email Marketing Deliverability Guide]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/92701?pos=36&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=92701&amp;c=CORE</link>
					<description>
						<![CDATA[ In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders.  The experts at Listrak have the details for you.]]>				
					</description>
					<author>
						<![CDATA[Listrak.]]>				
					</author>
					<pubDate>
						Tue, 01 Jan 2008 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Business Technology Marketing Benchmarks 2007-2008 PDF Slides]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/89932?pos=44&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=89932&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Mon, 23 Jul 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[Business Technology Marketing Benchmarks 2007-2008]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/89417?pos=45&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=89417&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 21 Jun 2007 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/86406?pos=46&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=86406&amp;c=CORE</link>
					<description>
						<![CDATA[ View the slides presented in the &quot;New Research: How to Improve Your B2B Email Marketing Results in 2007&quot; Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what&apos;s not working, list growth strategies and how email budgets are changing for 2007.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Wed, 07 Feb 2007 00:00:00 EST				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
					</source>		
			</item>
		
			<item>					
					<title>
					<![CDATA[New Research: How to Improve Your B2B Email Marketing Results in 2007]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/86299?pos=47&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=86299&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what&apos;s not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Thu, 04 Jan 2007 00:00:00 EST				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[Top 5 Ways to Identify Sales and Marketing Misalignment]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/85574?pos=43&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=85574&amp;c=CORE</link>
					<description>
						<![CDATA[ As a manager faced with misaligned marketing and sales operations, what can you do? CRM-based dashboards and campaign management solutions can help bridge the gap and provide a more integrated view of sales and marketing activities. This paper explains some things you can do before major campaigns to ensure cohesion between sales and marketing.]]>				
					</description>
					<author>
						<![CDATA[The Content Factor]]>				
					</author>
					<pubDate>
						Fri, 10 Nov 2006 00:00:00 EST				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology  ...]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84548?pos=49&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=84548&amp;c=CORE</link>
					<description>
						<![CDATA[ This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Fri, 08 Sep 2006 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84803?pos=48&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=84803&amp;c=CORE</link>
					<description>
						<![CDATA[ This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Fri, 01 Sep 2006 00:00:00 EDT				
					</pubDate>
					<source url="http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml">
						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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			<item>					
					<title>
					<![CDATA[Business Technology Marketing Benchmarks: 2006-2007 Data and Trends]]>				
					</title>
					<link>http://www.knowledgestorm.com/search/index/sol_summary/84366?pos=50&amp;trkpg=PARTNER_SEARCH_RESULTS_CORE&amp;stype=Marketing Business Retail&amp;n=84366&amp;c=CORE</link>
					<description>
						<![CDATA[ Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled &quot;KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends&quot; and learn about B2B e-mail and search engine marketing strategies.]]>				
					</description>
					<author>
						<![CDATA[KnowledgeStorm Webinars]]>				
					</author>
					<pubDate>
						Tue, 29 Aug 2006 00:00:00 EDT				
					</pubDate>
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						http://rsssearch.knowledgestorm.com:80/rss/srl/key,Marketing Business Retail/ds,CORE/oe,utf8/rss.xml						
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