Marketing Campaign Management - KnowledgeStorm

Microsoft Business Productivity Online Suite: Communicate Success

Microsoft — Wed, 11 Nov 2009 00:00:00 EST

So you want to supercharge your team's productivity? The key is to get them together. The tools you need are ready right now in the Microsoft Business Productivity Online Suite. Watch this informative video to learn about the myriad of features and benefits that this Microsoft solution has to offer.

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing ...

Birst — Mon, 19 Oct 2009 00:00:00 EDT

In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.

Protecting Microsoft Exchange

Double-Take Software — Wed, 14 Oct 2009 00:00:00 EDT

Though the technological reasons to protect Exchange systems are obvious, there are quantifiable fiscal reasons to protect it as well. Learn how to protect and recover business critical data and applications relevant to your Exchange system.

Make CRM Work the Way Salespeople Do

Oracle Corporation — Thu, 08 Oct 2009 00:00:00 EDT

This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.

10 Ways to Reduce Your Email Costs Using Mimecast

Mimecast — Tue, 06 Oct 2009 00:00:00 EDT

If you’re considering cutting costs by switching to email archiving and management in the cloud, this white paper contains useful information and best practices. Download it and learn 10 ways MimeCast can save you time and money using cloud-based email management.

Lotus Symphony Demo

IBM — Mon, 05 Oct 2009 00:00:00 EDT

Work smarter with Lotus Sympony document software from IBM.

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Mon, 05 Oct 2009 00:00:00 EDT

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

e-book - Email Archiving: Planning, Policies and Product Selection: Analyzing Email ...

Symantec Corporation — Thu, 01 Oct 2009 00:00:00 EDT

Chapter 4 of this e-book gives advice on determining your email archiving goals and policies to establish a set of system features that match your company’s needs and boost archiving efficiency.

Avatars Proven to Increase Advertising Effectiveness

Humanity Interactive — Wed, 30 Sep 2009 00:00:00 EDT

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

An Expert Guide to SharePoint as an Email Archiving Solution

Mimosa Systems UK — Thu, 24 Sep 2009 00:00:00 EDT

In this E-Guide, explore the benefits and drawbacks associated with using SharePoint as an archiving solution, and examine the overlap between SharePoint and Exchange to ensure your business selects the right platform to meet its needs.

Best Practices: Protect Your Online Revenue Through Web Performance Testing

Gomez — Thu, 24 Sep 2009 00:00:00 EDT

Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.

SheepDog Builds a Profitable IT Services Business Around Google Apps

Google Apps Authorized Reseller Program — Wed, 23 Sep 2009 00:00:00 EDT

See how SheepDog used Google Apps to capitalize on growing business opportunities for advanced cloud computing solutions, generate both one-time and ongoing revenue streams, and build a lucrative and sustainable business model.

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Fri, 11 Sep 2009 00:00:00 EDT

This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Presentation Transcript: Controlling Electronic Information: Managing the Flood

RSD — Thu, 10 Sep 2009 00:00:00 EDT

Many companies use electronic documents to conduct business, but there is only so much storage to hold all of this data. This expert Presentation Transcript discusses how to archive messages without having to manually delete items on a monthly basis.

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Thu, 10 Sep 2009 00:00:00 EDT

This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns

Five9 — Thu, 10 Sep 2009 00:00:00 EDT

Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2

Microsoft — Wed, 09 Sep 2009 00:00:00 EDT

Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.

9 Management Practices for Exceptional Webinars

Citrix Online — Wed, 19 Aug 2009 00:00:00 EDT

This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

Pivotal CRM, a CDC Software solution — Thu, 23 Jul 2009 00:00:00 EDT

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

Increase Your Returns Using Event-Based Marketing

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

Infor Permission-based Marketing Campaigns

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.

Data Quality: A Survival Guide For Marketing

SAP America Inc — Tue, 02 Jun 2009 00:00:00 EDT

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

How to Market and Sell Services with Webinars

Citrix Online — Mon, 01 Jun 2009 00:00:00 EDT

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.

Maximize Business Results Online: How Web Content Management Technology is Transforming ...

SDL Tridion — Mon, 02 Mar 2009 00:00:00 EST

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.

Cross-Channel Campaign Management - Next Generation Multichannel Marketing

Infor CRM — Mon, 02 Mar 2009 00:00:00 EST

This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

Surviving and Thriving in a Challenging Market: How Customer & #45;centric Strategies Can ...

Pivotal CRM, a CDC Software solution — Fri, 20 Feb 2009 00:00:00 EST

This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.

B2B Lead Gen: Marketing ROI Performance & Evaluation Study

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

Online Services Delivers Enterprise-class Communications to Growing Retail Business

Microsoft — Fri, 14 Nov 2008 00:00:00 EST

This case study examines how Archiver, a national retailer, wanted to migrate from its old POP3-based e-mail system to an enterprise class messaging and collaboration system, but the cost and in-house IT resource requirements were too great.

Best Practices in Reconciliation: A Practical Guide for Asset Managers

Advent Software, Inc — Tue, 01 Jul 2008 00:00:00 EDT

This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.

Top 5 Best Practices for Creating Effective Campaign Dashboards

Tableau Software — Sun, 01 Jun 2008 00:00:00 EDT

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

Tableau Data Visualization Software Center

Tableau Software — Mon, 10 Mar 2008 00:00:00 EDT

The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.

HEALTHsuite® - Claims Processing Software

RAM Technologies, Inc. — Thu, 21 Feb 2008 00:00:00 EST

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

Brand Management & #45; Leveraging the Power of Integrated Marketing

SAP America Inc — Fri, 01 Feb 2008 00:00:00 EST

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

Learn More About KnowledgeStorm

KnowledgeStorm, Inc — Fri, 01 Jun 2007 00:00:00 EDT

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

KnowledgeStorm Webinars — Wed, 07 Feb 2007 00:00:00 EST

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

New Research: How to Improve Your B2B Email Marketing Results in 2007

KnowledgeStorm Webinars — Thu, 04 Jan 2007 00:00:00 EST

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

Compliance Features in the 2007 Microsoft Office System

Microsoft — Wed, 01 Nov 2006 00:00:00 EST

This white paper showcases compliance-related features and extensibility opportunities with the 2007 Microsoft® Office system, and demonstrates how the Office system can help you meet the demands of regulatory compliance.

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Thu, 01 Jun 2006 00:00:00 EDT

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

Marketing and Demand Creation in B2B Marketplace: The Prospect ' s View

KnowledgeStorm Webinars — Mon, 01 May 2006 00:00:00 EDT

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.

Web Lead Evaluation and Scoring Study

KnowledgeStorm, Inc — Thu, 06 Apr 2006 00:00:00 EDT

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.