Targeted Sales Leads Software - KnowledgeStorm

10 Quick Wins for Sales & Marketing

ZoomInfo — Mon, 09 Nov 2009 00:00:00 EST

In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.

InstallShield 2010 Premier Edition Download - < i > Free Trial! < /i >

Flexera Software — Wed, 28 Oct 2009 00:00:00 EDT

Software installation failures frustrate customers and increase a software company's support costs. But the more complex your application's installation requirements, the more difficult it is to build a reliable, professional installer.

How to Maximize Revenue by Sending Targeted Promotions to Customers

Infor CRM — Fri, 23 Oct 2009 00:00:00 EDT

This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.

Don ' t Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance

Birst — Mon, 19 Oct 2009 00:00:00 EDT

As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.

Make CRM Work the Way Salespeople Do

Oracle Corporation — Thu, 08 Oct 2009 00:00:00 EDT

This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Mon, 05 Oct 2009 00:00:00 EDT

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Fri, 11 Sep 2009 00:00:00 EDT

This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Thu, 10 Sep 2009 00:00:00 EDT

This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Using Webinars to Engage Prospects

Citrix Online — Wed, 19 Aug 2009 00:00:00 EDT

View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.

The AVG Web Threat Data Feed

AVG Technologies USA, Inc. — Fri, 31 Jul 2009 00:00:00 EDT

Forums, social networking sites, and content delivered by advertising networks are prime targets for malicious code. According to IDC, up to 30% of companies with over 500 employees have been infected through Web surfing. Try a free week-long trial of The Feed and see how it can help keep your company safe.

Chill Factore Video Case Study

Microsoft — Thu, 30 Jul 2009 00:00:00 EDT

The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

Pivotal CRM, a CDC Software solution — Thu, 23 Jul 2009 00:00:00 EDT

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

It ' s Time to " Go Commando "

Birst — Fri, 19 Jun 2009 00:00:00 EDT

Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.

7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy

SAP BusinessObjects — Wed, 17 Jun 2009 00:00:00 EDT

Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.

Data Quality: A Survival Guide For Marketing

SAP America Inc — Tue, 02 Jun 2009 00:00:00 EDT

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

The Forrester Wave: Web Content Management For External Sites, Q2 2009

SDL Tridion — Mon, 01 Jun 2009 00:00:00 EDT

Check out this report, which examines the findings of a Forrester evaluation of ten leading web content management vendors, to learn about the strongest performers in WCM.

Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo

ZoomInfo — Tue, 19 May 2009 00:00:00 EDT

In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.

Publisher Targets Most Profitable Subscribers with SPSS

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

To improve the profitability of its subscriptions and increase the value it provides to its advertisers, The Miami Herald Publishing Company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. Read this case study for more.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

VKernel Capacity Analyzer

VKernel — Fri, 09 Jan 2009 00:00:00 EST

In a virtual server infrastructure where all resources are shared, optimal performance can only be achieved with an adequate amount of properly allocated resource capacity. Not allocating enough resources can cause critical bottlenecks - leading to performance problems and costly downtime events.

B2B Lead Gen: Marketing ROI Performance & Evaluation Study

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

Managing IT in a Downturn: Beyond Cost Cutting

SAP America Inc — Sat, 01 Nov 2008 00:00:00 EDT

Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions.

VUE Software: Enterprise Incentive Management

CSSI — Fri, 16 May 2008 00:00:00 EDT

VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.

Improving Sales Productivity: An Opportunity for Sales and IT Leadership

Microsoft — Tue, 01 Apr 2008 00:00:00 EDT

The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.

Software as a Service Dramatically Improves CRM Success

Oracle Corporation — Fri, 01 Feb 2008 00:00:00 EST

Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.

Ready Access to Real-Time Data Helps Small Businesses Thrive

SAP AG — Fri, 01 Feb 2008 00:00:00 EST

Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more!

CRM Your Salespeople Will Love

Oracle Corporation — Sat, 01 Sep 2007 00:00:00 EDT

Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers

KnowledgeStorm, Inc — Tue, 05 Jun 2007 00:00:00 EDT

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.

Microsoft Dynamics RoleTailored Business Productivity: " Software Designed for Your People "

Microsoft — Thu, 01 Mar 2007 00:00:00 EST

By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software.

Connecting Through Content: Issue One

KnowledgeStorm, Inc — Thu, 01 Mar 2007 00:00:00 EST

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time

KnowledgeStorm, Inc — Thu, 01 Feb 2007 00:00:00 EST

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

Strategies for Distributing Your Online Content: Why, Where and How

KnowledgeStorm Webinars — Thu, 20 Jul 2006 00:00:00 EDT

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast

KnowledgeStorm, Inc — Sat, 01 Jul 2006 00:00:00 EDT

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot

KnowledgeStorm, Inc — Mon, 08 May 2006 00:00:00 EDT

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification ...

KnowledgeStorm, Inc — Mon, 01 May 2006 00:00:00 EDT

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.

Web Lead Evaluation and Scoring Study

KnowledgeStorm, Inc — Thu, 06 Apr 2006 00:00:00 EDT

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.

Podcast - Improve Results with an Intelligent Content Strategy

KnowledgeStorm, Inc — Tue, 07 Mar 2006 00:00:00 EST

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.

Podcast - The Fine Art of Lead Follow-up

KnowledgeStorm, Inc — Mon, 27 Feb 2006 00:00:00 EST

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy

KnowledgeStorm, Inc — Sat, 01 Oct 2005 00:00:00 EDT

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up

KnowledgeStorm, Inc — Mon, 23 May 2005 00:00:00 EDT

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.

Best Practices in Lead Development

KnowledgeStorm Webinars — Wed, 11 May 2005 00:00:00 EDT

Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.

Lead Generation and Management: Online Strategies and Best Practices

KnowledgeStorm Webinars — Tue, 15 Jun 2004 00:00:00 EDT

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.