etrust Markets - KnowledgeStorm

10 Quick Wins for Sales & Marketing

ZoomInfo — Mon, 09 Nov 2009 00:00:00 EST

In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.

A Guide to the Value of Reliable Data in Retail Banking

DataFlux Corporation — Mon, 02 Nov 2009 00:00:00 EST

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings

Salesforce.com — Fri, 30 Oct 2009 00:00:00 EDT

IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Mon, 05 Oct 2009 00:00:00 EDT

This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Avatars Proven to Increase Advertising Effectiveness

Humanity Interactive — Wed, 30 Sep 2009 00:00:00 EDT

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Fri, 11 Sep 2009 00:00:00 EDT

This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

TIBCO Spotfire Division — Thu, 10 Sep 2009 00:00:00 EDT

This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs

Pivotal CRM, a CDC Software solution — Thu, 23 Jul 2009 00:00:00 EDT

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

Increase Your Returns Using Event-Based Marketing

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.

Infor Permission-based Marketing Campaigns

Infor CRM — Wed, 22 Jul 2009 00:00:00 EDT

Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.

Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery

Oracle Corporation — Wed, 10 Jun 2009 00:00:00 EDT

Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.

Data Quality: A Survival Guide For Marketing

SAP America Inc — Tue, 02 Jun 2009 00:00:00 EDT

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

How to Market and Sell Services with Webinars

Citrix Online — Mon, 01 Jun 2009 00:00:00 EDT

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.

Infonetics: WAN Optimization Appliance Market Highlights 1Q09

Blue Coat — Fri, 29 May 2009 00:00:00 EDT

Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS

SPSS Inc. Worldwide Headquarters — Mon, 04 May 2009 00:00:00 EDT

Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it.

Cross-Channel Campaign Management - Next Generation Multichannel Marketing

Infor CRM — Mon, 02 Mar 2009 00:00:00 EST

This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

Maximize Business Results Online: How Web Content Management Technology is Transforming ...

SDL Tridion — Mon, 02 Mar 2009 00:00:00 EST

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.

Turning Results into Rewards: Survey Analysis and Reporting

SPSS Inc. Worldwide Headquarters — Thu, 26 Feb 2009 00:00:00 EST

Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

Boost ROI with Faster, Easier, VISUAL Analytics

SPSS Inc. Worldwide Headquarters — Tue, 24 Feb 2009 00:00:00 EST

Join us at this live webcast and learn how you can:

Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
and more

Who Are My Best Customers & #63;

SPSS Inc. Worldwide Headquarters — Fri, 20 Feb 2009 00:00:00 EST

Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.

Surviving and Thriving in a Challenging Market: How Customer & #45;centric Strategies Can ...

Pivotal CRM, a CDC Software solution — Fri, 20 Feb 2009 00:00:00 EST

This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses

SPSS Inc. Worldwide Headquarters — Thu, 12 Feb 2009 00:00:00 EST

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.

Bloor Research - Data Integration Platforms Market Update

Talend — Tue, 10 Feb 2009 00:00:00 EST

Talend is an open source provider of data integration products, it has a business model and organisation that more closely resembles that of a conventional software vendor, while still leveraging the open source model.

What is Your Sales Strategy for Today ' s Challenging Market?

Oracle Corporation — Mon, 26 Jan 2009 00:00:00 EST

This study measures the effects of today's economy on sales organizations and found that the mainstream response to the challenge of selling through today's economy to be generally off target.

Increase Profits and Customer Satisfaction in the Communications Industry

Infor CRM — Fri, 05 Dec 2008 00:00:00 EST

Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.

Sales and Marketing: The New Power Couple

Microsoft — Mon, 01 Dec 2008 00:00:00 EST

This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.

B2B Lead Gen: Marketing ROI Performance & Evaluation Study

Citrix Online — Mon, 01 Dec 2008 00:00:00 EST

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

State of the Data Integration Market

Oracle Corporation — Thu, 20 Nov 2008 00:00:00 EST

This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations.

Best Practices in Reconciliation: A Practical Guide for Asset Managers

Advent Software, Inc — Tue, 01 Jul 2008 00:00:00 EDT

This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.

Top 5 Best Practices for Creating Effective Campaign Dashboards

Tableau Software — Sun, 01 Jun 2008 00:00:00 EDT

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

HEALTHsuite® - Claims Processing Software

RAM Technologies, Inc. — Thu, 21 Feb 2008 00:00:00 EST

HEALTHsuite is an administrative claims processing system designed for health plans and other health care organizations. Rich in features and functions to support health plans of all sizes and types, HEALTHsuite supports all aspects of health care administration including HMO, Consumer Driven, Medicare, Medicaid and Federal Health Benefits.

Brand Management & #45; Leveraging the Power of Integrated Marketing

SAP America Inc — Fri, 01 Feb 2008 00:00:00 EST

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

Business Technology Marketing Benchmarks 2007-2008 PDF Slides

KnowledgeStorm Webinars — Mon, 23 Jul 2007 00:00:00 EDT

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

Business Technology Marketing Benchmarks 2007-2008

KnowledgeStorm Webinars — Thu, 21 Jun 2007 00:00:00 EDT

Connecting Through Content: Issue One

KnowledgeStorm, Inc — Thu, 01 Mar 2007 00:00:00 EST

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides

KnowledgeStorm Webinars — Wed, 07 Feb 2007 00:00:00 EST

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time

KnowledgeStorm, Inc — Thu, 01 Feb 2007 00:00:00 EST

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.

New Research: How to Improve Your B2B Email Marketing Results in 2007

KnowledgeStorm Webinars — Thu, 04 Jan 2007 00:00:00 EST

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!

How White Papers Can Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Sun, 01 Oct 2006 00:00:00 EDT

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm Webinars — Fri, 08 Sep 2006 00:00:00 EDT

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology ...

KnowledgeStorm, Inc — Fri, 01 Sep 2006 00:00:00 EDT

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns

KnowledgeStorm Webinars — Fri, 01 Sep 2006 00:00:00 EDT

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

KnowledgeStorm Webinars — Tue, 29 Aug 2006 00:00:00 EDT

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Fri, 12 Aug 2005 00:00:00 EDT

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

KnowledgeStorm Webinars — Wed, 10 Aug 2005 00:00:00 EDT

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.

Lead Generation and Management: Online Strategies and Best Practices

KnowledgeStorm Webinars — Tue, 15 Jun 2004 00:00:00 EDT

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.